I should say, that I suppose a website designed to help visitors write press releases would themselves appear as unfriendly to the eyes as ordinary press releases. I mean, the sort of press releases that are read dryly by a spokesperson and only really listened to by the members of the company who sponsor it.
The press releases we all remember are the short, concise, to the point, and catchy ones.
It isn't so much about the content, but about how it is presented.
And in all fairness, I could say that the presentation of this website may need a bit of an upgrade so that visitors can more fully appreciate its content.
Link: Directory Submission Services May Provide SEO Benefits